PLR articles stands for Private Label Rights. This is a license, according to Wikipedia, where the author sells most or all of the intellectual property rights to their work. PLR comes in many different formats including reports, ebooks, articles, grapics, email newsletters and even videos. For this post, I am concentrating on ebooks and articles as this is a blogging site aimed at bloggers and authors.
These type of articles (PLR) are ones that you can change any way you like. For example, you can modify the words, add to them and also the graphics in any way you see fit. The good part is, you can even claim the article as your own when you are finished!
Similar licenses to PLR are Resell Rights. Here, you can buy goods or services with the intention of selling them rather than using them. This is usually done for profit. Software and ebooks are very easy to obtain by resellers. Their digital format makes them excellent for ‘net distribution. You also have the ability to resell the product or article as many times as you like without having to pay royalties to the owner. You cannot, however, grant the same resell rights to your customer.
This is where Master Resell Rights (MRR) come in. Here you are licensed to resell a product as many times as you like. For example, if you have master resell rights of an article, you can sell the same piece over and over again to different people. You are also able to resell the resell rights. Meaning, not only can you sell the article, you can also sell the right to sell the article to the buyer…Are you getting confused yet??!
Advantages of PLR
- You save time
- You save money compared to the headache of hiring a writer or outsourcing
- You gain a reputation of being an “expert” while knowing nothing about the subject
In addition, PLR content is best used as a ‘resource’ rather than a ‘source’ of information. This means that users consider rewriting and improving existing content before distributing under their name or own brand. This way it has your own ‘personal stamp’ on it.
One person from the UK who is big on PLR is Andrew Reynolds. He started from humble beginnings as an internet marketer in his forties and is now considered to be a top internet marketing guru.
He now holds seminars world-wide bringing other expert internet marketes to expand on their internet marketing niche. I actually went on one of his 3-day seminars in Brighton and took loads of notes. However, I found it was way too easy to get carried away emotionally and sign up for the next seminar that any of these experts could be holding, or buy their latest books or video courses. Which were priced up to the roof…
It is actually better, in my opinion, to learn in a smaller setting where you can take notes and ask questions from the instructor at the end of the class or mini-seminar. Remember, just one sentence given may end up being a lightbulb moment for you and you can work your way up from there.
An example is while at a class with a successful young internet marketer called Shaquir Hussein. I went to a small hotel in West London for a seminar run by him for just 40 people. I asked one of his assistants for some advice and i was told that I should put a system in place where I collected emails from visitors to my site, then send them valuable email content. As I gained their trust, I could go on to promote my free offers and paid offers over the time these people were subscribed to my list.
So you see, you have to learn how and when to realise you are being taken for a ride or given a genuine nugget of information.
There is a small warning I would like to give you…You see, there are different PLR article qualities. Some articles are badly written, and outdated content. Some are more relevant and up to date. There are PLR directories that you can join where content is added monthly for a monthly fee. You will have to do your research and find the quality ones.
This is a subject that I am still looking into as PLR articles are useful if you want to give away free bonuses as offers to your potential email opt-in visitors. You could write your own free offers, but if you are new or intermediate like myself, why give yourself more work to do?? Think about it…
In my research about PLR products, I found out some more useful information for you.
IdPLR – An affiliate program hosting all kinds of PLR products. They range from Ebooks and videos to audio podcasts and software.
As a Gold Member you have Lifetime Membership and access to over 200,000 PLR products which you can use as
- Content for your website and break up ebooks and reports into articles or blog posts.
- Sell products on your websites, forums, Amazon, etc.
- Create your own membership site or web store.
- Content for your autoresponders
- Make an eCourse or give away to your subscribers
- Content to create Adsense sites related to that product niche
- Your own info product to sell on Clickbank or JVZoo. As your experience grows, you can set up your own affiliate program and allow others to promote your product. Please remember to rewrite your PLR content to reflect your speaking style. This could be decent humour or short and punchy sentences.
- Video material
- a tangible product like CDs or DVD (People like expecting and receiving surprises in their letter boxes!)
- Build a website with PLR and flip (sell it) on popular website marketplaces like Flippa.com
- Create and print paperback books. (People still enjoy holding books and turning real paper pages)
- Webinar content
- Translate the PLR content into different languages and reach a wider audience.
IdPLR Gold Membership costs $89 during Black Friday Season til November 25.
The normal price is $147. Both prices are for Lifetime Membership.
If you want to try IdPLR for free you can join and download a limited number of ebooks, videos and audio plr products for your use.
If you have any comments or questions, please leave them below as I would love to hear from you.