Paid advertising is the art of creating ads for your site and paying either a search engine like Google, Bing or social media, Facebook to post your ads up in their pages. I use the word art as you will find that as time goes on, you will get the knack of creating ads about your niche, paying pennies per click.
Pay-Per-Click (PPC) is the art of paying pennies per click every time someone clicks on your ad. It is possible for thousands of people to see your page (impressions) and get clicks that can cost a lot of money or pennies depending on your keywords. Are you getting my drift?
If not, let me show you 2 ads I made using Bing Ads.
This one, with the target audience being bloggers, is all about
keyword selection and it’s importance for ranking high in Google.
There is a call to action in the last line of the ad
The ad below is targeting Mums who want to earn online while at home. The call to action is the same as the first ad. Now, you would think that the first ad would draw in plenty of traffic because most bloggers are concerned about ranking on the first page of Google instead of page 10. However, it is the 2nd ad about Mums that got the most traffic and most clicks.
I used many keywords in the first ad – keyword, site rank, ranking high, etc. However, none of these keywords were searched and clicked for according to Bing ad statistics. The word ‘blogger’ was searched for though and also I used the keyword ‘mums’ for this ad.
In the second ad, where ‘Mums’, ‘work at home’ , ‘earn money online’ keywords and phrases were used, these were clicked on in the thousands. Only paying up to £0.20 per keyword.
Notice the Play On Words
In the text of the ad, I used ‘earn money online at home’. In the ad title, I said ‘work at home online’. Both phrases are meant to attract people who want to earn money online while at home. If repeated once in the title and also slightly rearranged for the ad text, the meaning is emphasised.
So when you write your ads whether it be for Google Adwords, Bing Ads or Facebook Advertising, it is important to have a good title, target your audience in that title, then use a different explanatory phrase in the first line of the ad text. Followed by a call to action in the second line.
You only have a few words to play around with so practice is a good idea in being ‘Twitter-like’ and catchy with your ad creation.
This just means 1 or 2 ads with different variables that are directed to achieving the same goal. For example, I could have made an ad for Mums like this –
Mums – Money Can Be Earned At Home
Online With Training Given
Find Out How – Join Now
Mums – Earn Money Online At Home
Join Now to Find Out How!
Within a few hours of your ad going live, you will be able to see with the statistics provided, which of the ads is performing better and for what keywords. Any non-performing keywords can be deleted and the winning keywords can be ramped up in spend.
As the screenshot was blurry, I have typed the Bing ad statistics for you to have a glimpse at. They are for my first ads mentioned in the beginning of this post.
Keyword Bid Clicks Impr. CTR Avg. CPC
bloggers 0.20 31 996 3.11% 0.12
work at home 0.28 206 9,722 2.21% 0.10
earn money online 0.29 118 5,156 2.29% 0.11
blogging 0.22 15 903 1.66% 0.09
blog at home 0.10 1 7 14.29% 0.04
I know this seems confusing at first, but I will break this down for you – alright?
Bid – this is how much I budgeted for a keyword
Clicks – how many people clicked on and read my posts on my site
Impr. – how many people saw my ad in their search engines
CTR – the click through rate – how many people are clicking through to your ad in percentages.
Avg. CPC – average cost per click
The important thing to remember is that you want high clicks for low average cost per click. You may have to practice and test quite a few ad variations to get the cost per click low and the clicks and the click-through rate high.
I have noticed that bids for keywords that are money related and mention ‘money’ are higher than perhaps ‘bloggers’ or ‘site rank’.
Paid Advertising Pros
With paid advertising though you are paying for your ads to be on the first page of search engines, the good thing is that you do not need to depend on organic search or SEO tactics. You can get traffic to your site immediately and start raking in profits after your ads have been up at least for one week.
You can set your adspend to daily and manual so as not to run way above your budget.
When you find a well performing ad, you can scale up and let this ad rake in the profit.
You may need to really practice at getting your ads catchy and informative enough. Also you will need to have a set budget to pay for your ads. You can make the most of Bing’s free £75 voucher for your first set of ads.
You really have to watch your adspend and start small – £20 per week until you see the better performing ads out of the ones you have crafted.
Most people who have a computer or smartphone use Facebook to connect with their friends. I use Facebook to connect with my secondary schoolmates. However, I dabbled in learning Facebook Advertising in 2015 and am currently doing my second course as Facebook has changed a lot over the last 3 years.
The good thing about advertising on Facebook is that you have a very well targeted audience. Age, gender, interests, job title, spending range, location are all variables that can be used to target your audience very specifically.
In 2015, I boosted a page for Juicing for Weightloss. Even though I hardly post on it, I now have over 300 likes because I boosted the page twice in 3 years. I am getting likes every day.
Now, when it comes to business purposes, obviously I would have to make sure that I am on Facebook engaging with my audience at least twice a day. Also posting daily to inspire my audience.
The rule of thumb is to inspire and educate your audience for 80% of the time and promote your product or service for 20% of the time. This is because Facebook is first and foremost a social networking site and not a shopping site like Amazon.
These days, it is possible to target your audience very finely and pay pennies per click. I am still on the Holy Grail to get there though! I am not even sure I will tell the world about it when I do as these days, keeping quiet while the money rolls in is considered wise.
You have to use keywords wisely when creating ads as keywords cost money. If you are wise, you will practice phrasing your keywords in such a way as to rank high for the average position, yet bid low. Like I said before, practice makes perfect.
You can use Jaaxy keyword tool and also find keywords from library books, Amazon search, magazines, forums, Google search and Trends, etc. Keep your eyes open and your antennae up to keep on the look out for keywords that will have everything to do with your niche.
Everything I learn and show you here proves that Wealthy Affiliate training is not only affordable, but sticks in your memory. So why not sign up as a free Starter member to try it out?
If you have any comments or questions about paid advertising or keyword selection, I would love to hear from you.