A niche is simply something that you are passionate about described in a few words. It is also a segment of marketing that can be broad or narrowed down. Most people have one or two hobbies that they are passionate and knowledgeable about. The trick in selecting a niche is whether it can be monetised.
For example: knitting could be a hobby of yours. However, when you use the Google Search,
you will find out whether knitting cardigans or jumpers and hats is a broad niche with stiff competition.
With stiff competition from other people who rank on page 1 in Google, you will know if you can outrank their sites with better quality content and images.
Another niche could be beauty or male grooming..The sky is virtually the limit with niche selection.
How To Monetise Your Niche
When it comes to making money online, it may seem that all you have to do is just build a site and drive traffic (people) to it and make money. It is not as easy as that and quality content with good presentation goes a long way in making sure your site is actually seen and ranked high in Google.
To monetise your niche, you will need to do affiliate marketing which is basically being paid a commission every time someone clicks on a link on your site, that leads to a merchant’s website, and buys a product from them. Amazon is a big contender in the field of affiliate networks. They are easy to join and it is very easy to place affiliate links on your website with the instruction you get from Wealthy Affiliate.
You can also monetise your site with ad placement from Adsense. With Adsense codes, that you simply copy and paste into your site, you get relevant ad images placed in strategic places on each page, receiving revenue when people click and buy the product advertised.
Email Marketing is also a way of making money. It is very simple. You send a sequence of emails from what is called an autoresponder, to a capture page on your site. This capture page has a part where a visitor places their name and current email so that you can send them emails on a regular basis.
What is so good about email marketing is that you can build a list of people who may become a ‘warm’ list that buys offers you present from time to time. This is a list of people that have grown to trust your site as it grows. You have the potential to upsell product prices to quite a lot of money as the weeks and months go by.
What If You Cannot Write?
If you can explain and mention examples, you can put this down on paper. Make use of numbered lists, headings and sub-headings and you will find that when you put them in order of importance, you will have an outline of what to write about. I believe in the Who, What, Where, Why, How, When approach;
- Who is my target audience
- What are their interests and what problem can I solve for them
- Where do they come from
- Why would they come to my site
- How can they use the information and products listed on my site
- When – A Call to Action to purchase something from my site
This approach can be used to break a subject down into sub-headings. As time goes on, you will become more of an expert when it comes to writing out content for your site.
Remember that you can always write articles in a conversational style that makes for an interesting read. Yes, you will have to do research to get the particular information that you need for writing, but as time goes on, this will be like second nature to you and at most you will only spend a few hours gathering information and taking notes about your chosen niche.
Jaaxy Keyword Tool and Niche Research
This is a valuable tool for finding out the online competition and the demand and supply for keywords relating to your niche.
A keyword is a word that can describe your chosen niche and information topics in 2 or three words.
The image to your right shows the Jaaxy Profile. Jaaxy is free to Premium members of Wealthy Affiliate. Your first 30 keyword searches are free. When you use them up, you can upgrade to Jaaxy Pro, which also offers more keyword searches and more items that can help you in your keyword hunt.
It is also used for finding exactly where your site has ranked in Google, Bing and Yahoo. That is, page number and position.
Keywords are the bones that you build your articles in your site around. As mentioned before, the knitting niche is quite large and in it you can search for such terms as knitting cardigans for babies. The idea is to narrow your chosen niche down to one that still has good monetisation potential yet the competition is not so stiff you find it hard to rank on the first page of Google, Bing or Yahoo.