Keywords are words or phrases that describe content. They are used as search terms by search engines like Google. For example if your content is about weddings, some of your keyword phrases could be:
- wedding planning
- wedding reception
- wedding buffet meals
- best man speeches
- wedding reception decor
These are all examples of phrases can lead you to write valuable and engaging content suited to your audience, who in this case would be women and men who are planning their own wedding and all that it involves.
In my quest to write high-ranking websites, I learnt that keyword research is of great importance. Why? Simply because there is no point spending time and effort to create a beautiful site that no-one can find on Google, Bing or Yahoo. No readers means no traffic means no clicks that convert into sales…(if you are creating affiliate sites, that is)
How Do I Find Relevant Keywords For My Content?
I use a technique called ‘Brainstorming’. This simply means;
- I write up the main one or two word concept describing my niche. In this case – ‘wedding planning’
- Then for the next 10-15 minutes I list all the phrases I can think of, that relate to wedding planning. This could be any number between 30 to 100 phrases
- I write them down as fast as I can think without stopping. In list format, may I add
- Then I type each phrase into a keyword tool, for example, Jaaxy. I will explain more about this tool a bit later
- Only use phrases of a Quality Score Rating of 200 and below.
- Write content relevant content around those keywords.
Please Note: Do not stuff your keyword phrases all over your page content. Instead make your content and keywords develop a natural flow by using conversational tone and manner. This way you will not come across as a robot with robots for your target audience.
The Jaaxy Tool mentioned in point 6 above is a time saving keyword research tool that gives such statistics as;
Avg – The average number of online searches the keyword receives a month
Traffic – Visits to your websites if you achieve first page rankings in search engines
QSR – Quoted Search Results, the number of competing websites ranked in Google for this exact keyword
KQI – Keyword Quality Indicator; Green is Great, Yellow is Ok at Normal, Red is Poor
SEO – A score based on traffic and competition. The higher the score, the more likely you will rank for this keyword on the first page (scale of 1-100, the higher, the better)
Domains – Availability of domains that are related to the keyword
Your keyword tool will also give you similar phrases to what you have chosen. This helps to expand your own written list.
To monetize your keywords, always keep in mind that your keywords should be related to buying or solving a problem that your target audience may have. Wedding planning is a good keyword in the sense that there are moderate to high costs involved with this niche.
3 Basic Keyword Rules to Follow Are:
- It must be related to buying or targeting a market (audience) that has needs that are closely related to what the product offers
- Long tail – this goes against what I have previously said – but use phrases up to 3 words long rather than sticking to just 1 or 2 as shorter keywords can be rather broad an you may experience tough competition from authority sites like Wikepedia.
- Over 3,000 searches a month when you tap the phrase into the Google or other search engine, search bar. The reason being that more searches means more visitors, more customers and more money. You want to aim for your sites making at least $300 a month. This figure is just for starters.
Keyword research can almost become an art in itself and requires time and effort to find like say, 20,000 searches per month with little or NO competition.
Besides using a keyword search tool, you can look in such large sites as Amazon, that sells physical products or ebooks to find how many people are on the hunt for keyword related items. For example – in the ‘losing belly fat’ weight loss niche, there are tonnes of books and products related to that term alone.
It is important, however, not to get too concerned with ‘competition’. Within hours of writing an article I have found it possible to rank on page 6 of Yahoo with a good review about a training program with no links at all. All I did was write almost 2,000 words in the review article and make it easy on the eye with the points I have already outlined.
It dawned on me, that if I could rank well with long articles with no links whether internal or external, how much higher would I rank once the links were put in place? Go figure….!
So Where Do SEO and Adwords Useage Fit In?
All the techniques I have written about here, were learned way back in 2006 when I first used Adwords to promote a Clickbank product. The product was all about promoting other clickbank products using Adwords and building advertising campaigns. I did this for a period of 5 weeks, sometimes spending up to 12 hours tweaking my ads and orgainising my ads into groups, waiting a few hours to see if which ads got the most views and clicks and deleting the ones that hardly had traffic.
Without going into much detail, I learnt and was given many practical examples of keyword phrases that would attract my target audience. The ads were short, to the point and always had a call to action with a bonues.
Here’s an example –
Mum – Is Your Child Having Tantrums?
Get this ebook (Title with embedded affiliate link) to Calm Down Stress
You Won’t Be Disappointed! Free Training Tips Given
As you can see, the first line targets the audience and the problem.
The second targets the product related answer
The benefit is listed plus the bonus, in the third line.
I simply followed the examples and practiced until I was good at it and could write variations of the same advert using different word positions.
It is the same tactic I use for writing my keyword-related content and it works like a charm. The keyword phrase is in the title, the first paragraph and also a few times in the main body of the page content, plus in the last paragraph.
Most people would say this SEO (search engine optimisation technique) is outdated and doesn’t work anymore. My question to them is – “So how did I manage to rank on page 6 in Bing within hours of writing the article?’ I must have been doing something right and that is the key thing I did!
When writing your content include most of these guidelines when it comes to the tone of your grammar.
- clear and simple
- unique (in value)
High quality content should also be shareable for most family members to read without getting offended. It must also be able to be scanned quickly to get the general idea of each page. To do this, use short paragraphs, bold text, italics, bullet points or numbered text, quotes, etc. These techniques make your content easy on the eye.
So there you have it, my tried and tested methods that will help you rank high in search engines for just the price of a keyword tool (Pro version; £13 per month for Premium Wealthy Affiliate Members). Keep practicing until you get there!