Emails are the modern way of sending letters to your target audience, whether friends or clients. You build trust as you pass on valuable information that will encourage people in your audience to think of you as a friend rather than the happy-go-lucky spammer. And there are plenty of those… The first golden rule of email writing and marketing is this:
Give 80% value and 20% promotion of your bonuses and offers of your product or services.
The second rule is easy to remember and is this:
Lead With Intrigue
One of my friends once told me “Don’t tell them everything at once!” She was right. If you can write a snippet of an email that is of interesting value to your readers, you can lead them up to a second one without mentioning what the offer is just yet until the or third or fifth day. By doing this, they will be more eager to read your email and if you do have an offer…be more willing to buy from you. Slowly Does It!
Note the use of exclamation and question marks. (? and !) Questions make people think. Exclamation marks stress a point.
Bold letters in capitals – just in one or two sentences for every three paragraphs or five, draw eyes to those points.
Also, do not crowd your email with graphics or large images. They can be pretty and pretty distracting. LESS IS MORE.
Understand Your Audience
Put yourself in their shoes…What are their likes and dislikes about the challenges they face? What is your light-hearted but useful solution? Give useful and beneficial solutions as you get to know them so that they can make an informed decision and even thank you for it!
Email marketing is really customer service – so your communication has to be polite yet to the point as people do not spend a lot of time going through their emails unless they are interesting.
You could include open-ended questions like;
- “Would you…?”
- “Could you imagine….?”
- “Do you think…..?”
- “Isn’t it………?”
Feel free to fill in the blanks!
Emails are not meant to be spat out like chewing gum…Rather to be thoughtfully crafted with the end goal of having a satisfied customer who values your service and products.
- Emails can be funny, (in a tasteful way)
- centred around hobbies
- ….The list goes on!
Email Autoresponders – What Are They?
Still keeping to the point of writing emails, you will need an autoresponder service to create your emails in and also either send them out manually as an immediate broadcast or a drip campaign where you create several emails and drip feed them to your email list over a period of say, 10 days.
The most popular autoresponders are;
amongst many others. Aweber is the most highly rated autoresponder and has been around the longest. They are user friendly and have many email templates and optin-forms that you can use.
When using an email template, the simpler the design looks the better – almost like black letters against a white background as in a hand-written letter.
An Opt-in form is the sign in part of your page where people put in their name and email. A free bonus or offer is normally given to encourage them to part with their details.
Personally, at first I thought that an email list did not really matter and would do a paid advertising campaign without collecting emails. As the years went by however, and the emails I received from advertisers grew to over 20,000, I realised how much I was leaving to chance by not communicating using this method.
We all love to be listened to and understood rather than “known”. You see, your readers may want to learn more from your website as time goes on. And writing your emails from an understanding perspective will help your readers make a mutually beneficial decision.
It is often by the 4th to 7th email that people begin to build their trust with you and buy your products or services. However, if you write with your readers or viewers in mind, then it is likely to be much sooner.
Everything I tell you in this article I have learned from Wealthy Affiliate Training. You can try it out as a free Starter Member.
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